Aster and her harvest.
At first light, Aster chooses the ripest red cherries. The care in that harvest deserves a price she can understand and a voice in how her coffee is sold. I want to be able to show both, with evidence.

Ethiopia’s coffee story connects forests, families and a much-loved legend.

One curious goatherd. A handful of red berries. A story told across generations.
In a popular Ethiopian legend, a goatherd named Kaldi notices his goats becoming unusually lively after eating red berries from a shrub.
Intrigued, Kaldi tries the berries and feels their energising effect. He shares what he has found with a local religious leader.
In different retellings, a drink made from the berries helps with long prayers. The tale becomes a memorable way to explain coffee’s beginnings.
Retold from accounts collected by UC Irvine Libraries and UNESCO. Versions differ; Kaldi is a legendary figure, not a historically verified discoverer. The familiar story should not be treated as proof of when coffee was discovered.
Arabica’s native range includes southwestern Ethiopia, eastern South Sudan and northern Kenya. Ethiopia’s coffee forests are part of a living botanical heritage, long before coffee became a global drink.
Source: Royal Botanic Gardens, Kew · Coffea arabicaCoffee became popular in Yemen by the 15th century, connected with Sufi religious practice. It spread through the Ottoman world and reached Europe in the 17th century, becoming part of social and intellectual life.
Source: UNESCO · Ethiopia, the home of coffeeIn Ethiopian coffee ceremonies, beans are roasted, ground and brewed in a clay pot called a jebena. Sharing successive servings makes room for conversation and hospitality. Coffee brings neighbours, friends and relatives together.
Source: UNESCO · Ethiopia, the home of coffeeWe want coffee’s next chapter to honour the people who grow it: careful sourcing, fairer prices and evidence of what reaches farmers. Alongside that, our proposed school contribution would support children’s learning.
Explore the coffee concept ↗See our research map, then discover how coffee moves from a harvested cherry to a finished cup. These explain the wider industry; our own suppliers are still to be confirmed.
Coffee cherries are harvested and processed. Green beans are milled, traded and transported, then roasted and packaged before grinding and brewing.
Source: World Economic Forum / Visual Capitalist · From crop to cup